FullContactMMA

GSP Gatorade Deal Expands

In March, Georges St. Pierre signed an endorsement deal for Gatorade Canada. Today, it was announced that the deal will be expanded to a print campaign here in the United States. Georges' "G" Gatorade endorsements will appear in the new eddition of therolling stones. The advertisements will also be marketed on billboards in major cities such as New York and Los Angeles.

We are at a place in mixed martial arts today where the media has not caught up with the sport's gigantic fan base. The spectator numbers are growing like wildfire, as major sports companies are still scratching their heads. It is great to see us get our foot in the door of mainstream media. With the release of a new Ultimate Fighting video game, UFC globalization to China, and event expansion in Europe; UFC has done alot in the last year to push their product and ultimately the sport as a whole.

by Bryan Nelson on July 1st at 1:32 A.M.